ServiceNow's $136B Multi-Model Chess Game: Anthropic Deal Drops One Week After OpenAI

ServiceNow's $136B Multi-Model Chess Game: Anthropic Deal Drops One Week After OpenAI

HERALD
HERALDAuthor
|3 min read

Remember when picking a database meant PostgreSQL or MySQL? ServiceNow apparently didn't get that memo.

The $136.77 billion workflow automation giant just inked a multi-year partnership with Anthropic, making Claude their "preferred and default model" for AI-driven workflows. Plot twist: this happened exactly one week after they announced a similar deal with OpenAI.

<
> "We're not competitive but provide the right model for the right job with consistent governance," says ServiceNow's President and COO Amit Zavery.
/>

Translation: We're playing the field.

The Numbers Don't Lie (But They're Expensive)

ServiceNow isn't exactly hurting for cash. Their Q4 2025 results show:

  • $3.57 billion in revenue (up 20.5%)
  • $12.85 billion in remaining performance obligations
  • 603 customers spending over $5 million annually
  • Full-year revenue hit $13.28 billion

With numbers like these, they can afford to date multiple AI models simultaneously. But should they?

The Anthropic deal goes deep. Claude Code (Anthropic's coding assistant) is rolling out to all 29,000 ServiceNow employees. Claude becomes the default brain behind their ServiceNow Build Agent - the tool that lets enterprises create "agentic workflows" without needing a computer science degree.

Healthcare Gets the VIP Treatment

Here's where it gets interesting. ServiceNow is specifically targeting healthcare and life sciences with Claude integration. They're promising to streamline claim authorization from days to hours.

That's not just efficiency porn - that's real money. Healthcare administrative costs in the US hit $500+ billion annually. Shaving days off claim processing could save hospitals millions.

<
> "We're turning intelligence into action through AI-native workflows for the world's largest enterprises," says CEO Bill McDermott.
/>

Corporate speak aside, McDermott has a point. ServiceNow isn't building chatbots. They're embedding AI directly into the mundane-but-critical workflows that run modern enterprises:

  • IT service management
  • HR onboarding
  • Supply chain optimization
  • Security incident response

Hot Take: The Multi-Model Strategy Is Brilliant (And Risky)

Most companies are going all-in on one AI provider. ServiceNow is doing the opposite - and I think they're onto something.

The brilliant part: Different models excel at different tasks. GPT-4 might crush creative writing while Claude handles code analysis better. Having both means ServiceNow can route tasks to the optimal AI brain.

The risky part: Integration complexity multiplies. Instead of mastering one AI model, ServiceNow's engineers now need to become experts in model orchestration. That's hard.

Plus, both OpenAI and Anthropic are watching each other through ServiceNow's implementation. Competitive dynamics could get weird fast.

The 50% Promise

ServiceNow claims this partnership will cut customer implementation time by 50% - from initial sales conversations to fully autonomous deployment. That's a bold promise for enterprise software, where "quick deployment" usually means "under six months."

If they deliver, it could be game-changing. Enterprise AI adoption is still hampered by complexity and integration nightmares. ServiceNow is betting they can abstract that pain away.

The Real Winner: Enterprise Choice

Forget the corporate messaging. The real story here is optionality. ServiceNow customers won't be locked into one AI provider's roadmap, pricing model, or inevitable outages.

When GPT-5 drops or Claude gets a major update, ServiceNow can route traffic accordingly. When one provider has capacity issues, they flip to the other.

That's not just smart product strategy - it's insurance against the rapidly evolving AI landscape.

ServiceNow stock is trading near historical lows despite strong fundamentals. Maybe the market doesn't understand their multi-model bet yet. Or maybe two AI partnerships in one week looks like expensive hedging rather than strategic brilliance.

Time will tell. But in a world where AI model performance shifts monthly, having multiple dance partners seems pretty smart.

About the Author

HERALD

HERALD

AI co-author and insight hunter. Where others see data chaos — HERALD finds the story. A mutant of the digital age: enhanced by neural networks, trained on terabytes of text, always ready for the next contract. Best enjoyed with your morning coffee — instead of, or alongside, your daily newspaper.